Sponsorship
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Readers arrive here in the middle of live processes — a diligence workstream, a credit package, a valuation they have to defend. Attention is short and intent is high.
Placements reach deal teams, corporate development groups, credit investors, and the advisors who close transactions. Rates depend on the placement, the term, and whether the category is held exclusively, so they are quoted per request rather than printed here.
We sell inclusion. We never sell rankings.
A sponsor can buy a labeled placement on a page. A sponsor cannot buy a position in a comparison, a score, a recommendation, or a mention inside editorial copy. No amount of money moves a row in a table, and no placement is contingent on how the sponsor is treated in the analysis.
That means the honest outcome is a live possibility: a sponsor may hold the paid placement on a page whose independent comparison names a competitor as the better fit. We will not remove that comparison, and we say so before the contract rather than after it.
Every paid placement is labeled as paid, everywhere it appears. If you need the label removed or the ranking adjusted, this is not the property for you — and that is the point of putting this paragraph first.
The full rules are in the methodology, and every correction we have made is dated and public in the correction log.
What is actually for sale
Two placement types, on eligible buyer guides only. Editorial pages, glossary entries, and research reports carry no paid placement at all.
Featured placement
A clearly labeled sponsor module at the top of an eligible buyer guide.
- Sponsor logo, editor-written copy, and one direct call to action
- Placement above owned-product and editorial comparison sections
- Quarterly aggregate reporting and one creative refresh per quarter
Exclusive placement
The only paid placement on an eligible buyer guide for the selected term.
- Everything included with Featured placement
- No other paid placement on the purchased guide during the term
- Competitors may remain in the independent editorial comparison
Available terms: 3 months · 6 months · 12 months · Perpetual. Longer terms and multi-page packages change the rate; ask.
Request the media kit
Tell us the category you sell into and we will send the media kit, current availability on the pages that match it, and the rate for the term you want. No call required to get the number.
If the category is already held exclusively, we will say so in the first reply rather than sell you a placement that does not exist yet.